If you own a shop that sells a range of fashion accessories and you want to start offering your customers jewellery too, you may find the tips below to be quite helpful.
Find out what jewellery your customer demographic likes before ordering your supply
Before getting in touch with a jewellery supplier and ordering some items from them, you should research your customer demographic to find out what type of jewellery they would want to buy from you.
For example, if your current collection of shop inventory includes lots of designer handbags, along with scarves, hats and gloves made from luxurious materials like cashmere and silk, then it would probably be safe to assume that your existing customers would prefer high-end, classic jewellery made by well-known designers and produced with quality materials.
In this situation, you may want to stock up on solid silver, gold and platinum rings, bracelets and necklaces, as well as real-leather watches and diamond earrings, as these types of items would sell quite well in your shop.
Conversely, if the accessories that you currently sell have an alternative, rocker-style look to them and are relatively inexpensive, and you notice that a lot of your customers have an alternative style (for example, if many of them have piercings and tattoos, as well as colourful hair), then you might be better off stocking up on affordable body piercing jewellery and setting up a small piercing station in your shop.
In these circumstances, items such as bellybutton barbells, eyebrow rings and nose studs are more likely to appeal to your customers than classic, high-end jewellery.
Find a jewellery supplier that specialises in the jewellery you want to sell
Rather than using the services of a jewellery supplier that sells a wide range of jewellery that varies a lot, in terms of pricing, style, quality and rarity, it is best to find one that specialises in the specific type of jewellery that you want to start selling in your shop.
For example, if as mentioned above, you plan to sell body jewellery and providing a piercing service, then you should use the services of one of your local body piercing jewellery suppliers.
The reason for this is that a supplier who specialises in one particular category of jewellery will be far more knowledgeable about it than someone who sells a dozen different kinds of jewellery.
As such, they will be able to offer in-depth answers to any queries you have regarding the jewellery that you buy from them and will be able to give you advice on how to store it and prevent it from deteriorating while it is on display in your shop.